SONY BRAVIA SAMBA INTERACTIVE TV MOVIE
For example, a consumer can easily fetch local showtimes from their so-called "second screen" device while watching a movie trailer on their TV, or find the nearest dealer to test drive a new car. Samba TV's advertising technology offers a unique capability by allowing the consumer to instantly interact with any advertisement using a phone, tablet or PC in the same room as a TV. The new apps are free to consumers thanks to sponsorships from major brands like American Express, BestBuy, Discovery Channel, The Home Depot, Levi's, Nike, Mazda, McDonalds, Microsoft, and Toyota. "And it also extends our reach to over 30 million devices around the world, creating a significant footprint for advertisers seeking to launch next-generation media campaigns at scale." We are proud of the trail blazing work our teams have done together," said Ashwin Navin, CEO and co-founder of Samba TV. "Our collaboration with Sony is yet another example of how Samba TV is pushing the consumer experience and business model for television to the next level.
Apps from TMZ and TV Guide as well as Samba TV's Launchpad, which provides access to content from dozens of well known media brands including A&E, FOX, Crunchyroll, Fitness Magazine, Vimeo, CollegeHumor, and many more, are available on Sony devices today. SAN FRANCISCO, CA - (Marketwired) - 11/06/13 - Samba TV (), a leading publisher of Smart TV apps and multi-screen advertising, announced today that it launched numerous TV apps on Sony BRAVIA® TVs, Blu-ray Disc™ players and Blu-ray Home Theater devices with Sony Entertainment Network.
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